Common Roots

A WordPress marketing site for a fictional community garden and food-security nonprofit — five-page structure (Home, Mission, Programs, Donate, Volunteer) on a custom Full-Site-Editing block theme. Fifth and final demo in the Tier 1 batch; the last to ship without a new shared block.

Per-demo theme — warm/earthy, mission-driven palette:

• Thin child of the platform _chassis parent
• Forest moss primary (#3F6B3A), warm gold accent (#D9A23A), cream background (#F8F4E9)
• DM Sans throughout — same all-sans treatment as dental, but with the warmer palette the nonprofit register calls for
• Header carries the four-item nav plus a permanent "Donate" pill in gold (not the primary moss color — the inverted treatment gives the donate CTA the visual weight it needs to outrank the nav)
• Footer carries the 501(c)(3) bio + EIN + nav + office + contact

Tier 1 pattern: pricing-honesty across all five demos.

The Tier 1 discipline ran through legal representative-matter dollar figures, roofing cost ranges, dental procedure pricing, coaching engagement rates — and now nonprofit budget transparency. The Programs page shows the actual budget per program ($78,000/year for the pantry, $32,000/year for the garden, $24,000/year for nutrition education). The Donate page shows what each giving tier actually buys ("$15/month covers one bag of pantry groceries for one neighbor for a year"). The transparency is what separates a credible mission-driven site from the sentimentality-and-stock-photos default.

Five pages:

1. Home — Moss cover hero with org name + tagline ("Food security and dignity, grown by neighbors."), three program cards, the sfp-blocks/trust-stack impact bar (12 years · 280,000+ meals · 96 garden plots · 18,000+ volunteer hours), and a "story of a Saturday harvest" callout that treats the impact narrative as concrete operational detail rather than donor-bait
2. /mission/ — Long-form mission across four H2 sections (How we started, Our theory of change, Who we serve, Staff & board) with the founder portrait + bio, the overhead garden shot, and a real-feeling theory-of-change paragraph that names the three things food insecurity is downstream of (income gap, transportation gap, knowledge gap) and is honest about which ones the org can address
3. /programs/ — Three alternating image-text rows for Neighbor pantry, Community plots, and Nutrition education. Each row carries a substantive description and a per-program budget paragraph in italics
4. /donate/ — Four giving tiers named after what they cover ("A bag of groceries / A garden plot / A cooking workshop / A week of work") with per-tier monthly amounts and concrete per-tier impact, plus a "how to give" callout that names all the channels (online via GiveLively, check, stock/IRA distributions, employer match) and the EIN
5. /volunteer/ — Five regular shifts + two seasonal shifts named operationally (Pantry Tue/Sat, Garden Saturdays, Pickup driver Mon/Fri, Cooking workshop helper Wed, Office work flexible), a how-to-start three-step process, and a group-volunteering callout that names the corporate work-day pricing and explicitly says "no posed photo ops"