Marston Reid LLP

A WordPress marketing site for a fictional Pacific Northwest commercial litigation boutique — five-page structure (Home, Practice Areas, Attorneys, Insights, Contact) on a custom Full-Site-Editing block theme. Built to argue that WordPress is the right stack for the high-credibility professional-services request without the typical AmLaw-hosted CMS bundle.

Per-demo theme:

• Thin child of the platform _chassis parent
• Oxblood burgundy primary (#6B1F2E), antique brass accent (#A8853F), warm ivory background (#F8F4ED)
• Source Serif 4 for headings against a system sans for body
• Own header (Practice Areas / Attorneys / Insights / Contact) and footer carrying the bar-admission boilerplate and the state-bar advertising disclaimer ("Attorney advertising. Prior results do not guarantee a similar outcome.")

Deliberate decision — no new shared block:

The tempting move was a new sfp-blocks/person-card shared block for the attorney roster, reusable across three upcoming demos (lawfirm, dental, coach). Deferred on purpose. An attorney card wants bar admissions and a JD year; a dental-team card wants procedures and credentials; a coaching card wants a single bio paragraph. Three slightly different shapes that would force a schema with optional fields nobody uniformly fills, or a generic block that misses the genre-specific affordance every consumer actually wants.

Built the lawyer roster with core/columns + core/image + core/heading + core/paragraph instead — ten lines of pattern markup per attorney. Promotion to a shared block is a clean future move once the three real consumers are visible side by side. Documenting the deferral so the next professional-services demo doesn't relitigate it.

Five pages:

1. Home — Oxblood cover hero with firm name + tagline ("Commercial litigation, not a brochure."), four practice-area cards with brass top borders, a sfp-blocks/trust-stack results bar (13 years · 140+ cases tried · 4 jurisdictions · 27 Ninth Circuit appeals), attorney teaser, closing CTA
2. /practice-areas/ — Four alternating image-text rows for Commercial Litigation, Employment Disputes, IP & Trade Secrets, and Corporate Counsel. Each row carries a substantive description and a representative-matters paragraph in italics
3. /attorneys/ — Four lead-lawyer cards (founding partner, partner, of counsel, senior associate) with portrait placeholders, name + title + bar admissions + education + email, plus a callout listing the six associates
4. /insights/ — Monthly-stream listing with four placeholder posts (date + author + practice tag + title + excerpt). Demonstrates thought leadership without committing to actual posts on day one
5. /contact/ — Office + inquiries columns plus a "few notes before you write" callout doing the actual screening work (billing model, conflicts timeline, what we won't take). Treats the contact page as a pre-engagement filter, not a lead-capture maximizer

Real legal substance in the content:

The temptation on a fictional law firm site is the Lorem-ipsum-of-litigation. The practice-area copy, representative-matters lines, and insights teasers are written as if a real litigator would have to defend them — specific procedural moves (TROs in the first seventy-two hours, decertification at the certification stage, non-compete enforcement under the ORS 653.295 amendments), specific jurisdictions (Ninth Circuit, D. Or., W.D. Wash.), specific dollar figures ($14M judgment, affirmed on appeal). The cost is two extra hours of writing; the benefit is that the site reads as the work product of a firm that exists.