Pulsar Analytics

A B2B SaaS marketing landing page built end-to-end in roughly six hours — custom Full-Site-Editing block theme on a shared parent chassis, one server-rendered Gutenberg block, and real EC2 infrastructure. The demo exists to push back on the reflex that WordPress can't do modern product marketing — no page builder, no framework wrapping the CMS, just stock blocks composed deliberately plus one custom block where the design actually demanded it.

Theme — per-demo override pattern:

• Custom FSE block theme (pulsar) — a thin child of a shared _chassis parent that ships templates, parts, patterns, and gotcha-busting CSS
• Volt-aligned ink + coral theme.json design system
• Per-demo front-page.html rendering core/post-content — the override pattern that became standard across every subsequent demo
• Inherits chassis-side WooCommerce asset hygiene (~10 perf points on non-WC demos by default)

The custom block — sfp-blocks/trust-stack:

• Lives in the shared sfp-blocks plugin alongside other reusable blocks
• Stores 2–4 { value, label, suffix } objects in attributes; editor uses __experimentalNumberControl + TextControl
• Server-rendered HTML includes final numbers — non-JS users and prefers-reduced-motion users see correct values immediately
• ~1.5 KB view.js uses IntersectionObserver to detect viewport entry, then animates from 0 to target via requestAnimationFrame with cubic ease-out
• Intl.NumberFormat for comma-formatted integers; decimals preserve one digit

Stock blocks for everything else:

• Hero, three-column feature grid, three-tier pricing with "Most popular" badge, testimonial, CTA strip — all stock blocks composed deliberately
• FAQ uses native HTML <details> — zero JavaScript, full keyboard support, accessible by default
• Page composition lives in a static page rendered via <!-- wp:post-content /--> in the per-demo front-page.html